Veterinary Professionals
The veterinary industry has known from the first day of vet school to approach the animal as a whole unit. Unfortunately, after graduation veterinarians are overwhelmed with a deluge of information, 15 minute appointments and countless questions throughout the day that challenged their brains, experience, and the ability to multitask. This is a primary factor in veterinarian burnout, emotional fatigue and ultimately walking away from the vet industry.
Additionally, veterinarians are taught that every animal is our sole responsibility, which leads to an overwhelming fear of making mistakes, and the elevation of every problem becoming a five alarm problem. Over a short period of time this leads to control issues, which only funnels more decision making questions back to the veterinarian. This leaves the veterinarian alone on an island that they created.
But there is a huge problem. Burnout in our industry has reached epic numbers and proportions.1 Vets are desperately needed and wanted across the country. Due to the rising costs of every single facet of running a veterinary office, we now must fight for every dollar, every patient, and every pet just to keep things afloat. Many have sought business advice which dictates an increase in productivity, more revenue per transaction and more transactions per hour.
The Coerenza Approach requires dedication, commitment and consistency, but the upsides include client loyalty, happier and more productive staff that ‘buys in’ to the right type of medicine to practice. Most importantly, it produces healthier, happier pets that are balanced and enjoying a remarkable quality of life, which is the primary reason we were called to treat animals.
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